LinkedIn advertising
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LinkedIn Ads

LinkedIn Ads:
B2B reach that actually converts.

Launch B2BB2BBusinesses that sell to other businesses rather than to end consumers.See the full glossary → campaigns — feedFeedA social network's stream of posts — what you see as you scroll. Keeping the feed active keeps your brand visible.See the full glossary → ads, Sponsored InMail, conversation ads and leadLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary → forms — with LinkedIn's official Marketing APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary →, from the Pixera dashboard.

Your first LinkedIn campaign in 3 steps

Guided by a seven-step wizard.

1

Connect your ad account

Link your LinkedIn ad account via secure OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → and Pixera syncs your campaigns, groups and spend.

2

Build in the wizard

Pick your objective and format — feedFeedA social network's stream of posts — what you see as you scroll. Keeping the feed active keeps your brand visible.See the full glossary →, InMail, conversation or event ads — then set audienceAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary →, budget and bidding step by step, with a live reach estimate.

3

Measure and manage

Track spend, impressionsImpressionsHow many times your content or ad appears on screen, even to the same person.See the full glossary → and conversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → beside every other channel. Pause, enable and edit budgets from the campaign page.

Advertising on LinkedIn

B2B targeting no other network matches

LinkedIn Ads reaches professionals by job title, company, industry and seniority — the targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary → B2BB2BBusinesses that sell to other businesses rather than to end consumers.See the full glossary → needs. Pixera manages the full campaign lifecycle with the official Marketing APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary →, from the guided wizard to conversionConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → tracking.

  • Secure OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → with your LinkedIn ad account
  • FeedFeedA social network's stream of posts — what you see as you scroll. Keeping the feed active keeps your brand visible.See the full glossary →, Sponsored InMail and conversation ads from a guided wizard
  • LeadLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary →-generation campaigns with instant forms
  • Professional targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary →: job title, company, industry, seniority
  • ConversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary → and Insight Tag tracking

1+

billion professionals

7

guided steps to launch

30

targeting facets

Key benefits

InMail that lands in the inbox

Message and conversation ads reach your audienceAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary →'s LinkedIn inbox — with leadLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary → forms attached where you need them.

Forms that convert without leaving

Instant leadLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary → forms come prefilled with profile data — fewer fields, more conversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary →.

Retargeting and matched audiences

Build retargetingRemarketingShowing ads again to people who already visited your site or interacted with you.See the full glossary → segments and predictive audiencesAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary → in the audiencesAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary → module and apply them in the wizard.

B2B metrics beside every channel

Spend, impressionsImpressionsHow many times your content or ad appears on screen, even to the same person.See the full glossary → and conversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → sync nightly into the same dashboards as Google, Meta, TikTok and Microsoft.

Frequently asked questions

Related services

Launch your first B2B campaign

Connect your ad account and build your first LinkedIn campaign in minutes.